SEO Experts and Webmasters about fallen at their keyboards in the wake of Google’s Penguin and Panda updates. SEO experts trusted that “link building was dead” and this was an enormous concern. Be that as it may, as time passed and Webmasters and SEO Experts alike adjusted to the move, the dread wore off with respect to link building for (SEO) Search Engine Optimization. Although, The Google Penguin and Panda Updates launched on April 24. According to the Google blog, Penguin and Panda is an “important algorithm change targeted at webspamGoogle Penguin and Panda updates

Misconceptions About Link Building That Should Be Disregarded Immediately

– Don’t just build links, make sure your content is amazing. Matt Cutts of Google said “Links are still the best way that we’ve found to discover how relevant or important somebody is”

Although backlinks remain as a vital aspect of SEO and it is also, one of the best methods that search engines utilize to rank and index content, the old fashion way of linking is now in the past.

Google is now targeting particular types of link building strategies. These particular strategies are the ones that should be avoided by Webmasters and SEO Professionals or risk the algorithm and manual penalties, which Google has the power to uphold at any given time.

Things You Should Avoid When Backlinking

Google’s goals and hopes with the implementation of Penguin and Panda were to get rid of spammy and suspicious link building shenanigans.  However, stay away and do not use “quick fix” link building tricks. For a very long time, website owners and webmasters invested a lot of time and money in exchanging links with other websites to boost page ranks.

However, these link building methods did not offer anything of value to users. Their mere existence was to develop as many links humanly possible and tricking search engine algorithms to advance a website’s page ranking.

Do Not Use The Following Link Building Tactics:

1. Cross-Linking or Link Exchanges with other web pages with the singular purpose of creating a link tree to increase page rank.

2. Placing links to a website on low-quality directories is not recommended, a majority of these online directories are of low quality. You’ll be able to tell the difference between low-value online directories and the truly good ones. Make sure that they are applicable and relevant to your business, industry and/or niche.

3. Guest Blogging or Guest Posting with the only purpose being the insertion of keywords, links within the body of the content is also, a big NO! As mentioned above, you will know which are highly valued blogs based on domain authority or social shares.

Below are Link Building tips…

4 Tips on Safe & Effective Link Building Strategies

We are ready to move forward on what we all should be really focusing on – which are four, basic link building principles, which will make your web page and your SEO campaigns an utter success!

Tip #1 – Stellar, Quality Content.

Creating content that’s high in quality is vital! High-quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google friendly and approved links.

Tip #2 – Keep Links Applicable/Relevant.

Google counts on your inbound and outbound links to remain relevant. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment – this makes perfect sense to Google rather than linking back to a fly by night, medical equipment company.

Tip #3 – Quality over quantity. 

With the new ways of link building – less is most definitely more! Using just a few links from a small number of high-quality websites is a lot more valuable than utilizing a large number of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey. Concentrate on deep links when in search for high-quality websites.

Tip #4 – Social Media Investment.

Social Media Networks and/or Platforms are more important than ever before. Facebook shares or likes don’t seem to be perceived as links – but, they supply a superb avenue to spread your message. moreover, it’ll boost your brand’s visibility and convey users to your website. Content, that is shared via Social Media platforms can organically boost and enhance a website’s visibility. it’s suggested that you simply use tools, like – HootSuite or Buffer, so you will schedule Social Media posts beforehand.


The SEO world is ever changing and although sometimes it may become overwhelming, it is up to SEO Professionals to adapt to these changes so that your website remains current and becomes even more successful and fruitful.

When you hear people saying that link building is dead, do to Google Penguin and Panda updates, know that this is an utter misconception and that link building continues to be a valuable aspect in SEO practices.

Source by Priya Navani

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