Just like how your network of influential people and organizations matter, so are relationships pursued through linking online. Yes, relationships can be built so you can increase your branding and ranking in search engines search results. SEO link building is a good way to ensure that you get the right kind of ‘votes’ and use them to your advantage.
How do you build these links? Produce a website that is full of relevant and high grade information so websites that are similar to yours can link your content to theirs. In entirety, this is how link building starts and grows. In details, there are numerous ways in which you can ensure that the links you are creating are of the right kind and will improve your online branding.
The most commonly used step is the broken link building method. This one is as easy as tapping other websites and telling them that they are linking to broken links. Of course, after pointing it out to them you can recommend your own content and suggest that they link to yours instead. A favor for a favor, the chances for getting a backlink in this situation is pretty high.
Just like building relationships in real life, first you have to get your targeted person’s interest by displaying your assets. One good way of showing your website is full of updated and relevant information is through use of infographics. Nowadays, visual content is getting more and more interest as this makes reading more interesting and less boring. Once you have crafted your infographic, display it on your website then send it to infographic directories.
Also, if you have content that can be considered as “kick-ass” then share it. A good content loses its value when it is not promoted. Contact bloggers or websites that update on a regular basis. These sites are always in need of new and fresh content. Grab this opportunity by giving them your content. This will increase your chances of getting organic links. You can also contact journalists for that matter. Give them a short, but attention-grabbing pitch. Long emails are simply out of the picture.
It is important to keep in mind that the content does not necessarily have to be generated by you. There are times when you have to use the power of guest articles. This is a new SEO technique and Google Analytics have already been accumulating and promoting guest-written blogs. This strategy will help you build rapport with your audience and also expand your reach.
Know your enemy. This is one classic rule in the art of war and applies to everything. It may sound sneaky but a good marketer will know that spying on your competitor’s move will give you valuable information that you can use. For starters, knowing where you stand can help you figure out your game plan in your SEO efforts. Your competitor’s every move has to be scrutinized. From their daily updates, how and where they are getting traffic-you have to match their beat.
SEO link building can help you boost your website’s traffic and by doing so you are opening doors for more sales. Optimize your SEO plans for this off-page technique and soon you will be reaching out to more potential consumers.