5 Methods to Using Instagram as a Marketing Tool
Instagram has been my trusty sidekick and efficient in growing my multiple online businesses. I’m super excited you’re here because I have a jam-packed session for you today. My goal is to show you 5 methods of using Instagram as a marketing tool that provides you with some thought-provoking content that inspires you to take action differently than ever before.
We all know that Instagram is an extremely powerful platform for brands and business owners, but for you who have challenges keeping up with the changes that occur within the app’s algorithm, after today’s session, I promise you’ll have a crystal clear outlook of what you should and shouldn’t be doing on Instagram, and a solid strategy to start implementing.
#1 Have a Plan
#2 Identify Your Target Market
Not sure who they are?
well, you’ve got work to do knowing who your target market is one of the most important elements of any business. without this information, all the time you spend on creating content, writing captions, choosing hashtags, and dishing out likes and comments will all be wasted.
Instagram can be a very time-consuming platform, we want to make sure that everything we do has a purpose, so what exactly is a target market? well, it’s the person you believe is going to benefit from your content and your offerings the most, this will be different for everyone depending on what your business or brand represents.
But, it’s super important that you flesh it out, so before you say that start by knowing their interest, next step I want you to stop and dig way deeper than that you wanna identify as much information about this person as possible including their age, gender, marital status, annual income, education level, hobbies, and even personality traits. why? well, knowing if your target market shops at Walmart versus Gucci can make a really big difference in the vibe of your content.
#3 Creating Strategic Content
By deeply understanding who our target market is, making content becomes so much easier each photo you take and caption you write should speak directly to that person. It should provide value and offer a solution to that particular person’s problem.
The idea here is that if we create content for a specific demographic we’re going to naturally attract that person to our feed. Wow, them with our content because it sounds like it was made just for them and easily converts them into real paying customers. If we do the opposite and create random content with no real direction we’re going to attract a mix of people that don’t end up taking actions. we have to make sure that we’re consistently getting the right people to our feed.
#4 Locate And Engage With Your Target Market Regularly
This is something that should be done daily and lucky for you it doesn’t have to be hard especially, since you know exactly who your target market is, finding them on Instagram will be a breeze.
One easy way is to think about the Instagram accounts your target market may already be following, go to those accounts click on one of the recent posts, then hit the liked or buy button, this will open up a list of engaged users who fall into your target market, from there you can easily leave a few likes and comments on as many accounts as you have time for. What this is going to do is send those people a notification and encourage them to come over to your feed.
Generally when someone new likes or comments on your content were instantly intrigued by who they are right and remember we created content specifically for them so once they’re there they’re going to be pleasantly surprised and prepped to take the next step in our funnel.
#5 Encourage Actionable Activity
Far more important than likes and followers are actions like website clicks, post shares, and DMS inquiring about what you offer.
Instead of posting a picture and hoping that you get more likes than last time I want you to be using calls to action that ask your audience to do something that’s going to help your primary goal and send your audience to the next step of your funnel.
These actions are so much more powerful than a like or follow and put you in a position to better build your likes, know and trust factor.
if you haven’t heard of this before, it’s what makes people buy from you when someone is continually exposed to your content or has spoken to you one-on-one and has received some sort of value from you, they begin to trust you and a long-term connection can be built with every action they take on your account.
The connection support and trust they have for you grow and that makes them much more likely to invest in you than anyone else on Instagram.
So by having a plan understanding who your target market is creating content specifically for them and encouraging them to take actions that really matter.
You’re going to utilize Instagram in a significantly better business building way, than ever before and trust me, just because you’re focusing on website clicks doesn’t mean your followers and engagement aren’t going to rise and they absolutely will and it will simply act as the cherry on top of all of your efforts.
How To Measure Your Success On Using Instagram as a Marketing Tool
Now that you know my framework for using Instagram as a marketing tool, we need to know how to check in on our efforts and accurately measure our success. Previously you may have gauged your success by how many likes or comments you got but I want you to forget about that, instead, I want you to keep track of two main things.
A. audience insights: to check these navigate to your profile hit the hamburger icon in the top right and
select insights from there toggle over to the audience tab,
this is where we can tell if you’re actually attracting your target market to your feed.
Note: you have to change your Instagram account to a business account for you to be able to see the insight.
Go back to all the details you wrote down about your target market and cross-reference them,
If so awesome you can’t really ask much more than that, if they aren’t quite right that can mean one of two things;
- One the content you’re creating is actually speaking to a different demographic and you might want to consider making them your target market instead or – you’re missing the mark on your engagement efforts and you need to switch up the accounts you’re using to locate your target market, keep tweaking your engagement strategy and content creation until you see your audience insights are on track.
- The second metric we’ll use to measure our success; the activity, interactions I mentioned earlier, they’re things like website clicks, post saves, post shares, swipe ups, DMS and clicks on your email text or Direction button.
Remember these are most important because we’re using Instagram as the starting point of your marketing funnel. Once our target market lands on our feed the next step we want them to take is moving over to your website, getting on your email list and eventually buying your offering.
To keep track of your activity, interactions, head back into your insights and toggle on to the activity tab from here you can see how many websites click, emails and calls you got in the last seven days, you’ll also want to navigate to each individual post and click the view insights button to see how many shares, saves, and website clicks they generated. I suggest keeping track of these in an Excel document, so you can watch your growth or determine which posts are performing better.
This data will help you hone your Instagram strategy even or and drastically increase its ability to funnel potential customers straight to you.
Remember having a ton of followers isn’t the goal here, getting the right people to your feed and taking meaningful action is, instead of stressing over how many likes your posts are getting divert your energy to finding and engaging with your target market, these actions will make a significantly larger impact and will set yourself up for future success.
If you’re not sure what the next steps of your funnel should be, think about this, Instagram is where you introduce yourself to someone new, your website should be where you show them your expertise potentially through blog posts or free downloads and your email list should be where you offer the solution to their problem (your paid offer).
To quickly recap my five-part method of using Instagram as a marketing tool.
- Have a plan; you should always be working to achieve your primary goal.
- Identify and understand your target market this is the person we’re creating content for.
- Create strategic content you can save time and see better results by creating content specifically for your target market. (
- Engaging with your target market regularly; we cannot solely rely on the algorithm to send us traffic we also need to generate it and
- Encourage meaningful activity focusing on website clicks and DMS will help lead your audience to the next step in your marketing funnel.
If you follow this simple framework of using Instagram as a marketing tool. I promise you not only will you feel better about your time spent on Instagram, but you will also actually begin to see a positive return on your time invested in the app so that’s it, guys. I hope you learned something new. I hope you were starting to think about Instagram differently and are leaning away from the importance of likes and moving towards the importance of interaction and using Instagram as a marketing tool.